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Pete Hines

VP of PR and Marketing, Bethesda Softworks


Born in San Juan, Puerto Rico, Pete Hines seemed to always gravitate towards a life of  public relations and speaking. During college he worked various jobs from being a commentator and PA announcer for various sports teams to a DJ at the college radio station. After graduation he used those skills to land jobs at the American Association of Blood Banks and the American College of Cardiology where he did marketing and PR as well as writing part time for the website The Adrenaline Vault.

In 1999 his expertise in PR and his familiarity with video games led to him being recruited by Bethesda Softworks where his duties would include writing game manuals, blog postings and press releases. Over the years Pete has become the public face of the company, appearing at events around the world such as E3 and Gamescom to show off Bethesda’s lineup of games including Fallout 4, The Elder Scrolls: Skrim and Wolfenstein.


What is the first video game that you remember playing?

“I remember playing Combat and Pac Man on the 2600. And typing in code into a Vic 20 from issues of RUN Magazine to play little games they’d print in each issue. The first game I really remember getting into was Ultimate III on my friend’s Commodore 64.”

What are your favorite games of all time?

“The original X-Com will always have a special place in my heart. The original Civ was the first game I (accidentally) stayed up all night playing (at work, no less). The Gold Box AD&D games. Strategic Conquest which I played a ridiculous amount of on a friends computer in college. Those were the ones that really sparked my love and passion for video games. Battlefield 1942 made me work to get over the motion sickness I got (and still sometimes get) playing any FPS. Red Dead Redemption. I loved the Uncharted series, and Last of Us. Horizon Zero Dawn. Company of Heroes. The God of War series. Overwatch. And then any number of games I’ve worked on during my 18+ years here.”

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Which hobbies or pastimes do you enjoy besides gaming?

“I still play a lot of soccer, though I don’t travel to play in tournaments like I used to (gave that up a couple years ago). I enjoy collecting cards and have a pretty big (42,000+) Magic the Gathering collection and a pretty big (20,000) sports card collection; hockey, basketball, football, Cal Ripken and Christian Pulisic cards…stuff like that. I like boardgames, watching sports, or taking advantage of being able to do nothing.”

Do you and your children play video games together?

“Yep. My sons are now 18 and 14. Our current go-to is Overwatch. I tend to try to steer them towards things we can play cooperatively, rather than against each other. Castle Crashers was the first one, back in the day. They still bring that up fondly as a great bonding experience. We also play a lot of the same games and talk about them. Like, I was helping my youngest get through Horizon Zero Dawn because I had finished it and thought he’d enjoy it. My oldest loves the Wolfenstein games we’ve done and plays pretty much all of the games my company makes.”

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How do you make time for gaming with a busy family life and career?

“It can be pretty trying at times. No doubt I’ve sacrificed a lot for this job. I’ve missed chunks of my kid’s lives because of work trips. And it’s not just the soccer games or 8th grade graduations, but also the times where they had a bad day or needed help with homework or were sick and needed a dad and I wasn’t around. I try not to beat myself up too much about it. As far as balance, I just try to make sure I’m talking to them and keeping up on what’s going on. As they’ve gotten older they’re more independent and self-reliant than they used to be. And again, sometimes being able to play Overwatch with my youngest while he’s with me, or at his mom’s, goes a long way to staying in touch and spending time with him. My wife is great and supportive and sometimes will travel with me to shows so we can hang out. She doesn’t like it when I’m gone.”

What is your proudest moment as a parent?

“Huh. I have a lot of them. Seeing my son graduate from high school was pretty great. He worked hard and did very well in high school. Sometimes it’s a lot of little things. Like seeing them do something particularly kind or polite for someone, whether it’s a stranger or me or my wife. Or watching my youngest son play really well and really hard in a soccer game.”


 

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